Plǝt- is a name that makes a myriad of references while simultaneously working in a colloquial and absurd manner.
The letter ǝ is a schwa, a letter in the phonetic alphabet that represents the sound somebody makes when allowing a sound to go through their throat with no obstruction. This means that each person’s pronunciation is slightly different according to the shape of their mouths, but generally it is the sound of ‘ah’.
Conceptually we enjoy that beginning with the name, Plǝt- is open-ended and shaped by those engaging with it - which when collected will become a single body of work formed by a variety of perspectives.
Phonetically, Plǝt- means flat in Dutch, which makes an indirect reference to flat - the colloquial English name for an apartment, and flat - the 2 dimensionality of painting.
By playing with the letters and punctuation used, the name PLǝt- is drawn somewhere between an image and a word. Originating from halving the word platform, the word sits somewhere between a word and a sound. Phonetics and meaning situate it somewhere between English and Dutch and the room itself, of course, sits somewhere between a living room and a gallery.
Altogether it’s a bit awkward, playful, meaningful and just a sound. The hyphen leaves the end open, which can also pertain to the notion of suffixes (either no suffix, or leaving room for suffixes to be added, a small nod towards this habitual play with language performed in and around art)
It can have a lot of meaning or none, sitting somewhere between being extremely representational (to the point of absurdity), being abstracted right down to a sound, the lettering and punctuation right down to an image.
In the end, Plǝt- is a name, a proper noun: full of subjective meaning, a name used for an individual person, place, or organization, with no rational criteria.